Appearance Plus

I remember thinking that the client would never buy into my concepts, especially since one required a complicated die-cut. But to my surprise, they did, and the result was two of my best conceptual pieces - one for their Laundry Basket program, and another for their new carpet cleaning service. Certainly not mind-blowing stuff, but it was a relatively satisfying break from the norm, and two pieces I'm quite proud of.

I also designed fun logos for the two new services, as well as a general coupon book full of crazy savings.

Useless Facts... Due to budget (as usual), HDI's former lead programmer posed for the cover of the CarpetCare piece, and I used a photo of HDI's former VP in her wedding dress for the coupon book.